APSCo Disrupt London
Thursday 6th June
3pm — 5pm
Venue: TBC
Registration and refreshments 2:30-3:00pm
Networking drinks from 5pm
Chaired by Steve Carter, Carter Squared Ltd & APSCo Advisor of the Year 2023, joined by Samantha Hurley, Operations Director, APSCo
Join our next APSCo Disrupt discursive thought leadership session with our panel of marketing experts.
Lisa Mahoney, No More Jargon
Kristie Perrotte, Thrive Marketing
Aimee Carmichael, Carmichael Communications & Marketing
Marketing has often been regarded as the 'junior partner' to sales in a recruitment business, rather than an equal or even superior partner that can drive demand, create brand prominence, engage an audience and make the entire organisation more effective and efficient.
Whilst other sectors have shifted and redefined marketing, the recruitment sector is yet to fully explore the potential of growth marketing and demand generation strategies that are more closely aligned to changing consumer behaviours, leveraging the capability of digital technologies and therefore, achieving more targeted, measurable and effective marketing outcomes.
In the next disrupt session we will discuss:
- What is demand generation/growth marketing? How does it differ from the current approach and what is the benefit?
- Why will a new approach to marketing create more efficient and profitable ways to grow?
- The quality and currency of data is critical in making digital strategies work. How do businesses manage their data to optimise the benefits?
- How do recruitment firms build and execute a demand generation/growth marketing strategy and what technology do they need?
Be part of the conversation that will shape the future.
