Member Meeting Manchester
Tuesday 23rd April
3:00pm — 5:00pm
Venue: 100 Barbirolli Square, Manchester, M2 3BD
Registration and refreshments 2:30-3:00pm
Networking drinks from 5pm
3pm
Welcome, introduction & APSCo update
Moya Rylands, Commercial Director, APSCo UK
3:05pm
Announcement of APSCo’s newly appointed Representative Committee – voted in by its members
Sam Hurley, Operations Director, APSCo
3:15pm
Recruiters are your best marketing tool
Romilly Wakeling, Managing Director, Dunbar Education
In the ever-evolving landscape of recruitment, recruiters are increasingly required to also be marketers. Gone are the days when simply posting a job was enough to attract top talent. Today, recruiters must master the art of creating compelling posts and content about their lives, company culture, and values, with opportunities to engage and attract candidates & clients. Recruiters must master LinkedIn, employer branding, and e-mail marketing to build authentic relationships with potential candidates and clients.
Key takeaways:
- Understanding the target audience has become paramount, learn how recruiters can use data to refine employer branding and create placements.
- How recruiters can create a journey to foster candidate/client engagement.
- How your employees must shape the perception of their own personal and employer brand.
3:45pm
Ensuring a productive & purposeful sales and business development function
Shelley Preston, Vice President, Sales & Strategic Accounts, Adecco UK & Ireland
Shelley will discuss the evolution of the recruitment sales landscape and provide insights into how we leverage relationships to create stickier client engagement. Shelley will examine the different approaches that might be taken dependent upon the size and sector of the recruitment business and the role technology plays and will continue to play in how and when our recruiters engage with clients.
Key takeaways:
- How to leverage client relationships in the “new world “ / “current world “
- The role technology plays
- How to create “stickier” client relationships
- The importance of EVP
- The role of Purpose
4:15pm
Panel discussion
Chaired by Moya Rylands, Commercial Director, APSCo
Romilly Wakeling, Managing Director, Dunbar Education
Shelley Preston, Vice President, Sales & Strategic Accounts, Adecco UK & Ireland
This will be an interactive session, with time for members to discuss these issues in smaller groups. Followed by a panel discussion with Romilly, Shelley and other business development experts.
4:55pm
Feedback and closing remarks
Shelley Preston
