Midlands Business Forum

Thursday 19th October 
3:30pm — 5:00pm 
Venue: Santander, 6th Floor, 1 Colmore Row, Birmingham, B3 2BJ 

Registration and refreshments 3:00-3:30pm

Networking drinks from 5pm 

Welcome & introduction 

Wendy Merricks, CEO, Jumar Group and Kevin Moran, Co-Owner and CRO, Broster Buchanan Ltd

APSCo update

Moya Rylands, Commerical Director, APSCo 

ChatGPT - How AI will change the life of recruiters 

Gordon Webb, Director of Growth and Partnerships, Firefish Software 

ChatGPT has the potential to revolutionise the recruitment sector helping recruiters save time and money, improve the candidate experience, and increase the diversity of the workforce. As ChatGPT continues to develop, it is likely to have an even greater impact on the recruitment sector in the years to come. During this presentation Gordon will examine how to become a recruiter of the future, today. 

He will also look into the future of recruitment and discover how your recruitment organisation can become 10x more efficient than today.  Specifics will include: 

  • Discover how recruiters throughout your business can use ChatGPT to streamline administrative processes, enabling them to spend more time with candidates. 
  • Learn how AI can be used to create engaging communications that nurture both candidate and client relationships whilst maintaining brand tone-of-voice. 
  • Transform your candidate attraction strategy by harnessing the power of ChatGPT to create job specs, ad copy and much more. 
Panel discussion – The dos and don’ts of ChatGPT    

Chaired By Wendy and Kevin

During this interactive session, our experienced panellists will provide an overview of their AI experience including the good and the bad. They will also share with hindsight what they would do differently and what have been the significant lessons learned to date. This is a great opportunity to hear from recruitment businesses of different sizes and sectors who are at different stages of their AI journey, so come armed with questions for them all.  

Panellists: Graham Lucas, Managing Director, Page Group, Mike Scotney, Managing Director, Applause IT and Verity Stokes, Director, Katie Bard

Closing remarks and feedback 



Graham  Lucas

Graham Lucas

Managing Director , Michael Page

Find out more

Mike  Scotney

Mike Scotney

Managing Director, Applause IT

Find out more

Verity Stokes

Verity Stokes

Director, Katie Bard

Find out more

Gordon  Webb

Gordon Webb

Director of Growth and Partnership , Firefish Software

Find out more