How NOT to launch an election campaign – PR own goals to avoid
PR campaigns don’t come much more important than the run-up to an election. Last month’s announcement gave Rishi Sunak’s Conservative Party the potential to start afresh, with new themes and policies after 14 years of uphill battling that could help them secure power, against all odds [and polls].However, the announcement and the launch of the campaign were not handled well, to put it mildly. We’ve outlined five of the top PR own goals made by Rishi so far...