Marketing Forum: Current challenges in recruitment marketing (Online)

Stephanie Birch-Foster

Group Marketing and Communications Manager, Serocor

Powered by coffee, driven by results.  Stephanie Birch-Foster has a penchant for connecting the right people to the right role by empowering clients to unearth and present their culture in its best light.

As Group Marketing and Communications manager for a group of recruitment and talent solution businesses Steph supports clients with the time-old challenge of how to attract, engage and secure talent.  She works closely with the group’s customers and talent solution experts to create employer value propositions (EVP) and a partnering employer brand.  Steph’s approach to marketing turns talent attraction on its head – persuading clients to adopt a P2P approach with a persona-based marketing angle for digital and offline talent attraction campaigns.

Toby Briant

CEO and Founder, Rutherford Briant

Toby is the CEO and founder of Rutherford Briant recruitment, an Essex based Accountancy, HR, marketing and technology specialist. Rutherford Briant have grown rapidly in the last two years, having launched new divisions, rebranded and delivered a new website. A dynamic marketing strategy being at the centre of the growth plans. 

Rutherford Briant were recently named APSCo Recruitment Agency of the Year in the up to £2m category, as well as Employer of the Year at the Essex business Awards were they were also a finalist in the ‘Excellence in Marketing’

Ailsa Illingworth

Head of Marketing & Communications, RGF Staffing

Ailsa is a seasoned digital marketer with over 15 years’ experience in e-commerce and B2B marketing. She joined the Senior Management team of RGF Staffing UK in September 2021 as Head of Marketing and Communications. Her focus is on  re-invigorating the Advantage Resourcing and Crone Corkill brands and developing the digital footprint and marketing funnel for both client and candidate attraction.

Romilly Wakeling

Managing director, Dunbar Education

Romilly started her career off in marketing, progressing to a Marketing Manager before she became a recruiter. With over 20 years' experience in recruitment, Romilly has progressed to a Managing Director, by becoming a growth strategy specialist in recruitment. She has successfully grown the companies she has worked for into leading brands, by creating a culture of success through exceptional customer service, reward and recognition of staff, whilst greatly increasing sales.

Romilly has a passion for recruitment and marketing which can significantly increase sales by enhancing employer branding, attracting top talent, increasing candidate engagement, providing cost-effective solutions to utilise digital marketing tools and analytics to reach a wider audience at a lower cost per hire, and increasing candidate engagement. She has experience in using data-driven decision-making to align with business objectives to integrate recruitment and marketing to support overall growth and strategic initiatives, ultimately driving success for the business as a whole.

Romilly is also proud that this hard work was officially recognised when in 2013 she helped Protocol Education to win “Best Temporary Recruitment Agency” at The Recruiter Awards. In 2021 she led Vision Teaching to win APSCO’s “Recruitment Company of the Year”.  

: https://www.linkedin.com/in/romillywakeling?miniPr

James Whitelock

MD, ThinkinCircles

James has worked in recruitment marketing for over 15 years, working his way from a web developer at Select Appointments to Digital Strategy Manager for The Empresaria Group and now Managing Director at ThinkinCircles.

James' roles for ThinkinCircles clients range from Marketing Direct to advisor and investor.

James loves to work with companies that are struggling to bring their vision to an online audience.