Tanya Quinn, Senior Customer Success Manager, LinkedIn
Tanya will explore key strategies for recruitment professionals to maximise the value of their LinkedIn investment when building an impactful company brand page. By combining LinkedIn's powerful platform with effective branding techniques, attendees will learn how to differentiate themselves, drive traffic, attract followers, and realise value from their LinkedIn presence.
Key discussion points:
Purpose driven commitments as a differentiator: Learn to craft purposeful LinkedIn commitments, attract diverse talent. Optimise brand to showcase unique value, expertise, & commitment for exceptional candidates.
Running dynamic ad campaigns on LinkedIn. Learn to harness LinkedIn's dynamic ad campaigns for effective candidate targeting and drive traffic to your brand page with its robust advertising capabilities.
Attracting followers as a strategy. Discover techniques to attract and engage LinkedIn company followers, expanding your pipeline and achieving value.
Senior Customer Success Manager,
Tanya has been with LinkedIn for 5 years, first as Customer Success Data Analyst, and currently as a Senior Customer Success Manager looking after LinkedIn’s largest Global Search and Staffing customers.
Prior to LinkedIn, Tanya’s background was in marketing and advertising and most recently working for a non-profit organisation, Junior Achievement, whose mission is inspiring students to prioritise and value education and economic opportunity.
Tanya draws upon her marketing experience and LinkedIn product expertise, to advise clients on how best to present their professional brand on LinkedIn and efficiently and productively utilise the LinkedIn Product Suite.